Speciality packaging manufacturer Parkside will be bringing a UK favourite to the forthcoming Packaging Innovations – the Parkside Picnic – featuring Cadbury chocolate fingers, Wall’s sausage rolls and Seabrook Crisps to name a few of the innovations being showcased on stand.
Parkside continues to tap into the on-the-go snacking market trend, with the launch of a range of convenience driven solutions, meeting the needs of today’s consumers. According to the Chilled Food Association, the UK’s chilled prepared food market continues to grow year on year hitting £11.7bn in 2016.
Director of sales, Paula Birch, said: “These novel pack designs are ideal for the growing demand in the convenience and snack markets, whilst also appealing to the foodservice sector.
“At Packaging Innovations, we want to demonstrate our market insights, alongside our packaging expertise, and how we apply our manufacturing capabilities to develop new innovative products that respond to the ever changing needs of our customers and their consumers.”
The Wall’s sausage rolls range includes a multi-cavity pack, offering the option to snap off one of five individually wrapped trays as required, whilst keeping the remaining sausage rolls sealed for later.
A similar style snack pack for the confectionery and biscuit categories is the Cadbury Chocolate Fingers solution. The ‘Snap & Go’ pack design comprises 4 x 31g PP trays that feature a laser-perforated lid allowing consumers to snap off one pack at a time and keep the rest sealed.
In addition, Parkside worked with Seabrook Crisps in 2016 to create a new reclosable share bag. The new lasered pack enables consumers to peel open the front of the packet, making it easy to share the contents with friends, before re-closing and saving for later. The reclosability feature helps to keep crisps fresher for longer when compared to an open pack, making it an ideal solution for the snack market.
Mrs Birch added: “We’re really excited about showcasing our latest designs and new product development thinking on stand in a picnic format, highlighting the true nature of convenience and on the go snacking today.”
Parkside will be located on stand L45 during Packaging Innovations, which takes place at the NEC Birmingham, March 1-2, 2016.