Parkside is continuing its commitment to leading innovation by investing in its New Product Development (NPD) team.
Georgina Merry has recently taken on the role of Packaging NPD Manager, drawing on her strong background in packaging development, print, and R&D project management. Her role combines engagement with suppliers on new material technologies with a drive to bring ideas through from early inspiration to commercial launch. Over the past four months, Georgina has focused on collaborating closely with customers to translate consumer and market insights into practical packaging advancements.
Group Technical Director Joshua Swann has also played a central role in guiding Parkside’s technical strategy by leading NPD across the business. Joshua’s leadership ensures Parkside’s solutions align with changing legislation and provides clear direction as the company strengthens its innovation pipeline.
The NPD team is focused on targeting new opportunities and creating novel packaging formats, while continuing to adapt and evolve proven solutions in line with regulatory changes and customer requirements. This dual approach ensures that Parkside can anticipate industry trends and provide agile, compliant responses to the challenges its customers face.
Paula Birch, Managing Director at Parkside, said: “Innovation has always been at the heart of our business. By strengthening our NPD team, we are building the capability to develop packaging that not only meets the evolving needs of our customers but also helps them prepare for the challenges of tomorrow. With Joshua providing clear technical leadership and Georgina adding fresh momentum, we are well placed to drive the future of sustainable packaging innovation.”
